Social Media Marketing Tip: Targeting the right people with your social media marketing is important. Going after the right people at the right time is incredibly effective – and remarkably simple. A great tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter.

When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.” ~Gary Vaynerchuk

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” ~Guy Kawasaki

Instead of getting discouraged when a promising tweet doesn’t rack up the likes and retweets, pay attention to the clicks and check how long people stay on the page after coming from social. If your post is generating strong engagement, don’t worry so much about the superficial stats.” ~Tallie Gabriel

When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. In addition to traditional outlets, publications are now generating traffic from native content within social platforms. So if you want to engage with members of the press and PR professionals today, you need to analyze their social media pages to learn what kind of content they’re sharing -- before pitching. ~Ryan Bonnici

Social Media Marketing Tip: Hashtags are a useful means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates. This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.

Be consistent : How consistently you post should be specific to which social media site you’re utilizing. Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience. Other post types, like regular Instagram Posts and Facebook updates, don’t have as much urgency and can be used less sparingly. When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content posts chronologically or is curated based on other factors.

If you want to land a particular client for your business, start tweeting with them. Share their posts and include their username in the tweet. Follow key people in the company’s organization, if possible, to answer any questions they might ask their followers. The smallest interactions could lead to the biggest deals.